5. . . Try to be concise, because information gets lost along the way! Between 6 and 9 4 is an ideal number Once you have thought about the 5 Ws, select and organize messages based on relevance:
22. Some examples: “ We hope Kick Butts Day will inspire our nation's leaders to take long-overdue action to protect our children from tobacco and save lives.” “ This event will be a great way to show people how real this is, that 1,200 people die each day in the U.S. from the tobacco industry’s products.”
Friday, May 7 11:30 am - 12:30 pm Session Title: Being Dizza Tobak Content Lead: Anders, Holly, Sylvana Lead Facilitator: Co-Facilitator(s): Holly, Sylvana Session Description: This session will focus on Dizza Tobak’s key messages and training the students to be confident ambassadors of the program. We should work with Anders to identify the core key messages for the training, but then also incorporate any new key messages that emerge from the morning “Who is Dizza Tobak?” session. This session will serve as a communications and promotion “101” and will incorporate role play activities involving a number of different audiences (friends, general public, media, political leaders, etc.) with a focus on preparing the students to recruit their peers to the movement. We can pull some content from presentations Holly and Andy have prepared for Catalyst, and that Holly and Cat have prepared for TSF, but the actual presentation should be as brief as possible, leaving time for discussion and for the youth to design their own role-plays before actually acting them out. We can suggest some of the expected combinations, such as talking to their friends, the media, a public official, but encourage them to be creative and come up with other fun situations to practice their public speaking and promotional skills. Materials: Powerpoint and A/V Props for role plays
30 seconds The objectives of this session are: Following this morning’s session « Who is Dizza Tobak », develop the key messages and become confident Ambassadors of the « Dizza Tobak » program Being able to speak in a personal way about your involvement in the DT program Becoming comfortable with the key messages of the program and incorporating them into your communications
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Once you’ve got your messages, how do you communicate them? These are just a few examples of how we communicate - some of them every day!
You don’t speak the same way to your teacher as you do to your best friend, right? Sometimes it is ok to be informal and casual, and sometimes you need to be much more formal and prepared. Being a good communicator - including communicating with the media - means understanding your audience and knowing how best to communicate with them. Choose which words/key messages you want to see highlighted Know your facts and numbers (paint a picture) To personalize your messages, ponder 2 fundamental questions : Why did you get involved in the non-smoking cause ? What role will you play in developing and carrying out the « Dizza Tobak » program? You need to tailor your voice and your message to fit your audience. Take the media for example - you wouldn’t speak to a reporter like you would to your best friend. You would have your key messages ready to go, and you would be a bit more formal and prepared. Always think about non-verbal communications too. Your tone of voice is important. Make sure your tone matches your message, and never be confrontational. If you are meeting face to face, make eye contact. And use gestures where appropriate (especially when presenting to an audience) - body language is a form of communication as well. We can’t stress this enough - be prepared! Take those key messages from yesterday and make sure you know them inside and out. And don’t be afraid to make them your own - it’s ok to personalize your messages and let the media know why this issue is so important to you.
Here’s a few tips that will help us remember our key messages and make sure they are getting across to our audience. The four C’s are very important as we take those key messages and practice them. We want to make sure that when we do meet with the media, they are getting a clear and accurate message from us.
Just because you think your event is really interesting doesn’t mean the media will. You need to be creative and think about what will get the media’s attention. Think about what will make a good “photo op” for the newspaper - or what will be a camera-friendly event for TV reporters to cover. This means your event needs to be something new - to make it NEWS! You have to have a hook, and it definitely helps if your event or story includes a great visual.
10 minutes Now that we have identified the 4 main key messages that all of us can use, let’s keep in mind that to present them, we should always start first with the main, overarching message of the campaign, and then later depending on time share the other more specific messages, which support the main message. With that in mind, let’s move on to dezcribing each key message (move to next page to write down 1st key message)
This is the best part - you get to come up with the key messages - for Dizza Tobak, and for the activism event this weekend!
This is the best part - you get to come up with the key messages - for Dizza Tobak, and for the activism event this weekend!
This is the best part - you get to come up with the key messages - for Dizza Tobak, and for the activism event this weekend!
This is the best part - you get to come up with the key messages - for Dizza Tobak, and for the activism event this weekend!
Key points to remember as you prepare will be up on the screen to guide you. Take the 4 key messages and have those as your basis, you will always circle back to those, no matter what the questions are. Remember to personalize your message with your own story of why this is important to you and why you are involved. Include anecdotes, facts and numbers to make your message credible and easily understood by people, and always adapt to your audience. Although your key messages are always the same, uyou do not speak the same way to your peers as you do to a journalist!
Now we’ll take the key messages you came up with yesterday and make them even more media-friendly. Sound bites end up being answers to important questions, and they also end up being the key messages that are most likely to be caught on camera or quoted in a newspaper article. Think about putting your key messages into small, easy to understand packages. So keep in mind you can use the same key message to develop a number of different sound bites. And, you’ll want to develop sound bites for all of your key messages - those messages are different, so your sound bites will be unique too.
We will post the key points on the next slide for you to have them as you build your pitch.
